22/04/2022

Dorian Lazzari

Augmented reality is an addition of virtual content to the real world. Its diffusion has been gradual in these ten years, culminating in a rapid acceleration in the last two, encouraged in the last few periods by the big international companies that have started working on dedicated software such as ARCore and ARKit, platforms for the development of augmented reality experiences. of Apple and Google and hardware such as Microsoft’s Hololens and MAGIC LEAP, glasses capable of projecting elements of augmented reality intended mainly for the industrial world, and the expected Apple Glasses, coming out this year, an accessory created instead for the life of everyday.

We could define augmented reality a “sleeping giant who is looking for the right input to wake up”

Here, augmented reality has just come out of the REM phase, and when it wakes up the developments will be very interesting, with revenues estimated up to over 25 billion dollars in 2025.

When it comes to augmented reality, there are three main scenarios. The first is the increase in space available to everyone that would otherwise remain unused: imagine a square, with your eyes you see it as a spacious area, usually free from physical objects, now look at it using augmented reality and you will realize that the same square can be filled with infinite contents, in the same space there can be more users without overlapping. So, the first point I would call it space optimization.

The second is what augmented reality, with its potential, can do in the green. There are many interactions that we carry out today with real objects that in truth could easily be carried out in AR mode: imagine a car dealership in augmented reality, which allows you to see the vehicle you are interested in contextualized in reality, but without all the waste energy and physical costs of maintaining a real structure. Or as a system to reduce travel costs and emissions from means of transport that make it possible to participate in events and exhibitions, with the aim of achieving a lower consumption of resources, which will become increasingly scarce. So the second point I would call it resource optimization.

The third point is the ease, speed and amount of information that can be reached with augmented reality. Today, real-world information must necessarily be subjected to limitations such as the scarcity of space or the lack of adequate supports. Simply imagine the labels with the ingredients present on the packaging of a product. In reality it is not possible to obtain more information than what we find written in the space of a few square centimeters of a label. With augmented reality we will be able to view the ingredients in 3D, see videos of how the production takes place, reconstruct the traceability path of the same ingredients, receive advice on use, know everything about the manufacturer, etc. So the third point I would call it data optimization.

Today we can find all this information on the web, but this takes time, relocation, and above all you need to know what to look for and have the will to do it. With augmented reality, however, it will be enough to point the camera at a certain object to immediately obtain all the additional information. From the point of view of those who create and distribute content, there will be immediacy and ease, two winning advantages for conveying a targeted and effective flow of information. For the user, the advantage will manifest itself in a saving of time and effort in the search for information, everyone will know that the information is already there, just waiting to be framed with the camera.

Augmented reality has the potential to profoundly change our perception of the real world, we will certainly never look at a square with the same eyes again.

#scenarios #augmented #reality

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