The Californian manufacturer would reserve most of the new features for the more expensive range, further distancing its features from the classic range.

Like every year, the best-selling smartphone in the world is an iPhone. And once again, it is the “classic” iPhone: the iPhone 13 (909 euros) thus dominates the market in the first quarter of 2022, according to data from the IDC company, just ahead of the more expensive model, the iPhone 13 Pro Massimo (1,259 euros).

In the coming months, the brand wants to reverse the trend, analyst Ming-Chi Kuo, one of Apple’s most knowledgeable strategy specialists, reports in a recent blog post.

Will the Pro version be the best-selling soon?

According to information from Ming-Chi Kuo, Apple’s goal would be to make the iPhone 14 Pro and iPhone 14 Pro Max more popular than the iPhone 14 and iPhone 14 Max (a new benchmark that should be offered to those customers who don’t want to buy the Pro version can take advantage of a larger screen).

In the second half of 2021, the two most expensive models (iPhone 13 Pro and iPhone 13 Pro Max) accounted for 40 to 50% of sales. At the end of 2022, Apple would like its successors (iPhone 14 Pro and iPhone 14 Pro Max) to account for 55 to 60% of sales. The two classic models would thus fluctuate between 40 and 45% of sales.

For the company, this development would rhymes with an increase in the iPhone’s average price and potentially its profits. To encourage customers to be seduced by these more expensive models, Apple would have made several strategic choices to further differentiate the classic version from the Pro version.

Power, photography, design

As Ming-Chi Kuo explains, the difference between the models will be in three main areas. First of all in terms of power, with a new processor (A16) that will be reserved for the two “Pro” models. For the first time, then, Apple wouldn’t let all its new iPhones benefit from its latest chip. The iPhone 14 and iPhone 14 Max would thus integrate the A15 processor, which equips the iPhones released in 2021.

The difference would also be made in photography, with a significantly more efficient main camera module in the “Pro”. Apple could ditch its 12-megapixel sensor to move to 48-megapixel. A figure relating to the definition of the image that says nothing about its quality, but which is relevant for those who want to print their photos in large format. The more expensive iPhones would also be able to run in 8K, while the iPhone 14 would continue to run in 4K.

These two elements are added to another recurring rumor: the abandonment of the black notch at the top of the screen of the iPhone 14 Pro and iPhone 14 Pro Max. It would be exchanged for a more discreet black bubble, which would house the camera dedicated to selfies, as well to the Face ID sensor, dedicated to facial recognition.

If we already know the very probable period of marketing of the new iPhones (late September or early October 2022), there are still many uncertainties about the prices charged by Apple. At 909 euros for the iPhone 13 and 1,159 euros for the iPhone 13 Pro, 250 euros separate the two products. Despite its desire to push the Pro range, the company may be tempted to inflate that gap a bit, with the arrival of a potential record price for the iPhone 14 Pro Max, the most expensive model.

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