The Netflix viewing platform had not disclosed the number of its subscribers in France for two years. In an interview with Sunday newspaper As of July 9, the co-CEO of the American streaming group, Ted Sarandos, reveals that more than ten million households in France are now subscribers to his service, up from 6.7 million in 2020, an increase of almost 50%. .
“A family representing five counts, the number [d’utilisateurs] it is therefore even higher.he assured. “We have 222 million subscribers all over the world”recalled the leader of the American giant, who lost, for the first time this year, after a long period of uninterrupted growth.
The leader recalled that the company was working on the launch “global” of a new cheaper offer with advertising, of which “the date is not yet fixed”and on a “New billing system” for sharing passwords.
Asked about the reasons for his presence on Monday 11 July at the summit “Choose France”established by Emmanuel Macron, Ted Sarandos emphasizes the status of “Great exporter of French culture” from Netflix, illustrated by “Global successes” from the Series Lupine or movie Tirelesslywith Franck Gastambide.
Expensive sports rights
In addition to the investment of 200 million euros in the French creation, “We are launching an incubator that will bring experienced screenwriters and emerging talent to work together, under the guidance of Hollywood showrunner Neal Baer (Urgences And New York Judicial Police) “he added, referring to a “Thirty apprentices in France” on domestic production in 2021.
Despite signing a media history deal in January, allowing Netflix to stream films fifteen months after their theatrical release, up from thirty-six months earlier, his boss still judges him. “Unsustainable model”preferring a period of ” few weeks “.
When asked about a possible investment in TV sports rights, he felt this was not in the“interest” of the platform, “given the explosion of the quantity of these rights”.
#Netflix #claims #ten #million #households #subscribers #France