The number of smartphone shipments in the first quarter of 2022 highlights the ranking of manufacturers for this beginning of the year. Apple is comfortably in second place, but at different lengths from its big rival.

Despite an overall drop in the number of smartphone shipments worldwide of 8.9%, Apple is the only manufacturer in the ranking to be up from last year. But it takes more to dethrone Samsung, clinging firmly to its throne.

Chinese manufacturers lurking

Therefore, Samsung remains the number one smartphone provider in the world with 73.6 million mobile phones shipped, or a market share of 23.4% in the first quarter of 2022, down 1.2%. In second place we find Apple with 56 million smartphones shipped, or a market share of 18%, up 2.2%.

Samsung’s entry-level and mid-range strategy therefore seems to be paying off. The high-end segment, on the other hand, is dominated by Apple. Samsung intends to regain market share from its direct competitor with its future Galaxy Z Fold 4 and Z Flip 4.


The rest of the top 5 is occupied by Chinese brands which have suffered far more than their Korean and American competitors. Therefore, Xiaomi is 3rd with a market share of 12.7%, down 17.8%. Finding is even more difficult for OPPO, 4th in the ranking, with 8.7% of the ranking and a drop in shipments of 26.8%. Vivo is trailing behind with 8.1% market share, down 27.7%. All other manufacturers together account for 29.1% of the market share.

Smartphone shipments are down

Data from the International Data Corporation (IDC) shows an 8.9% drop in shipments compared to the first quarter of last year. Not exactly surprising considering that the smartphone market has been in decline for three consecutive quarters. Do we have to conclude that the golden age of smartphones is definitely over?

IDC Research Director Nabila Popal attributes the decline to problems with supplying the key components used in the design of the phones, as well as the uncertainty created by the war between Russia and Ukraine. If we add to this the high inflation that leads to a drop in consumption, especially in China, we have an unfavorable market situation.

For Ryan Reith, vice president of IDC, Samsung and Apple have managed to hold their own by handling the challenges of component supply chains better than their competitors. It will be necessary to wait for the economy to stabilize to see the smartphone sector recover.

Brands are now counting on their best smartphones expected later this year to relaunch the machine and persuade consumers to switch phones.


Times without bank

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