Participation in the latest Euromillions record draw on 8 July 2022 is worrying, it has never been lower for a maximum draw, especially when it reaches a record € 230 million. But why is the European lottery no longer a dream?
Never has the Euromillions prize pool been so great and yet participation is not at these historical records, far from it. For several years now, the European lottery has seen its “pool” of players erode over the years as jackpots continue to hit records like these. 230 million euros up for grabs this Tuesday 12 July 2022 in the draw, an uncertain success … But why is the European lottery no longer, or less, profitable? Answers…
Kitty records, but participation in half auction, why?
The Euromillions jackpot is historic and will still offer € 230 million for the next draw on Tuesday 12 July 2022. On Friday, this Euromillions limit was already in play and over 56 million grids were checked across Europe. If this participation is far above the average for draws of less than 100 million euros up for grabs, it remains low given the astronomical figure put into play by the European lottery.
Tired of losing? Lack of money due to the crisis? Summer break for gamers on vacation? There are many arguments in favor of a sharp and gradual decline in participation in lotteries, starting with the Euromillions in Europe, whose participation rates from the confinement of the covid are struggling to start to rise again.
Euromillions: the possible reasons for the loss of enthusiasm
92% of grids are losers * (by odds)
Lottery statistics and more specifically the European lottery are formal, you have a 92% chance of seeing your grid lose after a draw. If this probability has not evolved “too much” since the launch of Euromillions in 2004, this could be one of the reasons for the European lottery’s loss of momentum towards players who have access to more and more high-yielding games. . Accustomed to starting with “small” wins more often in scratch cards (Illiko), sports betting or online poker, the attraction to mere chance and its chances of winning seem to no longer be a dream …
Interim earnings expected to benefit the jackpot in 2016 and then 2020.
Aware that participation is exponential as the jackpot increases, gaming operators, including the FDJ, have constantly amended the Euromillions regulation since 2004, tightening both the chances of winning the jackpot and that of the intermediate payout ranks, but also carrying out the Winning from “non-jackpot” is less attractive to finance faster jackpot growth.
If the 2020 rules and the growth of the jackpot up to 250 million euros allow to reach a maximum cap 4 times (200, 210, 220 and now 230 million euros)these also saw the dissolution of the money distributed to rank No. 2 that it only allows you to hope for a return of € 100 to € 200,000 where he offered rarely less than € 500,000 previously.
On vacation, fewer lotteries, poker players or sports betting.
As a matter of fact, the consumption of gambling in the summer is very low, especially when it comes to lotteries, poker or sports betting. The casinos of the seaside resorts, on the other hand, are in full swing during the summer.
The low participation recorded during the last Euromillions draw is attributable to the summer period, which does not favor a high participation in all the countries of the Euromillions community.
A lasting economic crisis in progress, and to come …
While history dictates that participation in the game has grown as economic problems escalate, the current reality may not follow this commonplace. In fact, if risky gambling practices have increased after the covid crisis due in particular to the isolation of some player populations, the mass of players is less inclined to spend money on gambling games, such as Euromillions.
The next few years could see an increase in economic hardship globally and this imbalance could harm gambling participation once again. and in the first line the lotteries whose capacity and notion of “control” do not operatesuch as poker, horse racing or sports betting, which should take advantage of the situation.
Euromillions: France in strong redistribution
1 millionaire guaranteed since 2014, My Million gives hope
In this ocean of controversy against the practice of Euromillions, several things show that Française des jeux wishes to greatly improve the appeal of the European lottery with each draw and not only dream of an astronomical jackpot that few fall every year.
Since 2014, ahead of other countries and the standardization of “lottery” practices introduced in 2016, the My Million game ensures a big winner of € 1 million in France for each draw. This lottery is certainly the biggest factor of the last 10 years at Euromillions. Like the Loto lottery launched during the 2017 rules, most international lotteries offer this type of game which guarantees winners for each draw and greatly improves the hope of winning.
In France, every Tuesday and every Friday evening, you have between 1 in 3 and 5 million * chances of winning € 1 million, a much higher chance than hitting the jackpot, which is only one in 139 million different combinations.
* average number of games played in France for the draws on Tuesday and Friday.
Etoile +, the 100% French option that offers a 25% chance of winning
Launched exclusively in France in 2016, Euromillions’ Étoile + option allows you to add 2 winnings to the standard 13 ranks and thus achieve a greater return on investment.
Specifically, you will receive a profit if you do not find any number and one or both stars. In addition, you will also get a complementary win if you manage to enter the other 13 winning ranks (including stars). This option increases the chances of winning a prize from 8% to 25%, which is a 1 in 4 chance of winning a prize.
With this option (which will cost you 1 € more per grid played)the FDJ compensates for the very low chances of winning at european lottery euromillions.
Euromillions: 2 times fewer players than in 2006
The erosion of players has been tremendous since 2004 and since the launch with great fanfare of the first and largest multi-state lottery in Europe. Among the highest peaks of participation registered in 2006 with over 132 million grids played for certain prints e highest participation rates since 2019 which do not exceed 65 million registered networksThey are 50% of the players who left the Euromillions “ship” within 13 years.
The history of the European lottery is interesting as it shows that the successive changes to the rules aimed at increasing the prize money more and more did not allow to stem the decline in participation. A very large number of prize pools was won between 2004 and 2006 thanks to an impressive participation, preventing the prize pool from increasing permanently. Subsequent rule changes succeeded in their goal of increasing jackpots, but also disappointed a large number of players who no longer saw the “chance” of winning the jackpot.
Sure, this is it a strong cognitive bias as the chances of winning the Euromillions jackpot were low from the start. However, the decrease in the number of winners due to the difficulty of finding winning combinations led to a drop in betting, which in turn led to the low fall of the jackpots, the vicious circle had begun.
The Euromillions draw on July 8 which saw 56 million grids being played is symptomatic of the current period of crisis in the lottery industry. Never has a capped draw attracted so few players.
Below, you will find the participation fees for the last 5 Euromillions jackpots with maximum cap from 2019.
|Date of extraction||Limited jackpot amount||Number of grids played|
|Friday 8th July 2022||€ 230,000,000||56.497.390 (-14%)|
|Friday 15 October 2021||€ 220,000,000||65.739.684 (+ 7.2%)|
|Friday 26 February 2021||€ 210,000,000||61.006.392 (+ 5.2%)|
|Friday 11 December 2020||€ 200,000,000||57.814.247 (-5.8%)|
|Friday 8 October 2019||€ 190,000,000||61,419,075|
A crisis in the global lottery industry
Let European gambling operators reassure themselves, the crisis in the lottery sector is not exclusive to the European market. In the United States in particular, the Mega Millions and Powerball games’ run for record jackpots in 2018 also saw player enthusiasm plummet as jackpots were hit only once every 2-3 months on average. If participation in these multi-state lotteries in the United States increases when the jackpot exceeds $ 400 million, it decreases just as quickly as the jackpot ends up being won, and this lasts for several weeks.
Unlike these multi-state lotteries, national lotteries retain a strong appeal, such as the French Loto, which knows how to maintain a very high participation like the Belgian Lottery and its huge number of winners or the new multi “accessible” Lotto América – state lottery across the Atlantic.
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