Prime Day is an unmissable event on Amazon. The American merchant invented this operation (on his birthday) to thank his loyal customers. The reductions are very aggressive and the turnover generated is even higher than on Black Friday.
For Amazon, Prime Day has been over Black Friday for years. The American retailer invented the Prime Day concept to thank all its loyal customers and celebrate the anniversary date with them. For this 2022 edition, Prime Day will be held officially over 48 hours between 12 and 13 July. However, Amazon didn’t wait until Tuesday to start its first offerings.
As early as Friday morning, the merchant has been offering exclusive discounts via his e-commerce site. Beware, like all Prime Day offers, Amazon reserves them for its Prime members. You must then subscribe to the Prime subscription (€ 49 per year or € 5.99 per month) to be eligible. Fortunately, you are entitled to a free 30-day trial period: if you subscribe, you will then be able to enjoy all the benefits of the program at no cost.
To see the Prime Day offers, it’s here:
Discover Prime Day
Become a Prime member
Below, you can find an updated list with all the good deals of the moment in view of the Amazon Prime Day. If the platform is already multiplying offers on its site, we can see that the competition is trying to leverage the popularity to drop some nuggets. Software publishers or some brands (Dyson, Emma) have reduced prices during this period. You have a vested interest in taking advantage of it.
Like every Black Friday and Prime Day, Amazon has record sales of its products. Whether it’s the Echo Dot or Show (with its Alexa voice assistant), Ring alarms, or eero Wi-Fi routers and repeaters, the reductions are staggering. It’s definitely a good time to get your hands on it. For example, 4th generation Echo Dots are displayed at -70% which is just magical. Ring-linked alarms and surveillance systems and -50% Kindles are also a great deal.
This weekend before Prime Day, Amazon isn’t alone in the niche. It must be said that the sales are still in progress and that the other players are there. This is the case, for example, of Boursorama Banque, which offers 150 euros to all its new customers (until Monday evening). There is also the telecommunication operator RED of SFR which is releasing an offer on the RED Deal with a great Redmi Note 11S offered. There are also Dyson and Emma who have offers until Monday night.
Prime Day, an Amazon event
Globally, Alibaba is the leader in e-commerce. The platform has been organizing two events of its own for several years: its anniversary in March, but above all the Singles Day (11 November), which is the most important day of e-commerce worldwide. Faced with these events, Amazon has decided to respond like a master with its Prime Day.
Prime Day was born in 2015, in the month of July, which also marks the trader’s birth date. Amazon wanted to celebrate its 20th anniversary by offering a day of price cuts to all of its Prime members. Faced with success, the American group has further strengthened the quality of its offerings to its 200 million Prime customers worldwide. Today, Prime Day is more important to him than Black Friday, in terms of revenue.
Discover Prime Day
In France, of course, Black Friday represents a colossal turnover overall. That said, Amazon now has both ways. And July’s Prime Day promises competitive offers like Black Friday. This is all the more impressive as July is a month in which household consumption is rather weak compared to the end of the year.
Achieving this Prime Day revenue yield is a success for Amazon. The merchant does not hide his ambitions and knows how to do it. The biggest brands in the world will be present with the most recent references. In technology, we can imagine that there will be discounts on Apple, Samsung, Bose, Xiaomi, Huawei or even Sony. You have to prepare in advance because everything can go very quickly.
A question of speed on D-Day
Every year, Prime Day Amazon is taken by storm. This year the hostilities start from midnight on July 12th. From early Tuesday morning, thousands of offers will cover the American merchant site. We recommend that you have opened your Prime account first and you will need to be responsive. In minutes, the best deals can go. In the worst case, you still have 30 days to collect after the package is delivered.
What is the purpose of the Prime membership, aside from the Amazon Prime Day offers? In fact, being a Prime member already allows you to have all free and one-day deliveries on the merchant’s site. This is already a good argument in favor of this subscription. But the ogre of Amazon does not stop there as it also includes Prime Video (with its films and series, but also sports such as Roland Garros or the Ligue 1 championship, the latter in addition), Prime Music (catalog of 2 million of titles) or Amazon Gaming.
One thing is for sure: Amazon doesn’t make money by offering a Prime membership at such a low price. Instead, he believes that Prime customers consume more and are more loyal to the e-commerce platform for their internet purchases. Prime Day is an interesting example as the best deals of the year are reserved for these repeat customers. The rest of the year, there are also many benefits that fully justify this subscription.
To see the first offers, it’s here:
Discover Prime Day
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The editorial staff did not participate in its realization. It is possible that this publication contains an affiliate link: the e-merchant can then pay us a commission (nothing changes for you). The prices indicated in this article are subject to change.
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