Dossier - La métamorphose d’Alfa Romeo : nouveaux modèles, nouvelles ambitions

Founded in Milan 112 years ago, the Milanese company Alfa Romeo did not have an easy life. While selling more than 200,000 vehicles per year in the early 2000s, the sales curve has dropped to the point that last year’s production stood at 55,000 units. And to think that former Fiat boss Sergio Marchionne (who passed away in 2018) wanted Alfa Romeo to sell 400,000 vehicles in 2014 by the end of the decade, but in 2018 the brand only produced 110,000 vehicles, and in 2019 it was even worse with only 66,500 vehicles leaving the factories.

200,000 Alfa Romeo a year

Today the sales target is more measured, as Alfa Romeo is being asked to sell 200,000 vehicles in the near future. To achieve this goal, Alfa Romeo will be able to count on the dynamics of the Stellantis group and on investments that will benefit all brands. These investments will mainly concern future electric vehicles and we already know that the Alfa Romeo brand will only offer electric cars in Europe in 2030. On the other hand, in some markets such as the United States, thermal and hybrid Alfa Romeos could still be sold later. this date. On the North American continent, Stellantis predicts that its brands, including Alfa Romeo, will settle for all their sales to sell 50% of electric vehicles after 2030.

STLA platforms for everyone

To prepare for this all electric, Stellantis will modify the platforms used by the brands of the group. For this, new technical bases are being developed, such as the STLA Large developed by Chrysler and Jeep, which uses elements of the Giorgio platform. There will also be a medium STLA platform, an evolution of the EMP2-V3 platform that will cover compact and family vehicles and finally a STLA Small that will be used by small models. If the Large and Medium STLAs are scheduled for the end of 2023, for the Small STLAs we will have to wait until 2026, the second generation eCMP that is coming soon, taking care of the transition period between 2023 and 2026.

Electric motors and batteries “Made in Stellantis”

With the new platforms will arrive the new electric motors that Stellantis designs with the Japanese company Nidec in a joint venture Emotionors. Despite the desire to be 100% autonomous in the field of electric vehicles, with the creation of “gigafactories” for the production of batteries, Stellantis does not refrain from purchasing smaller-volume vehicle engines. According to the information provided by the Franco-Italian group, the range of electric cars would use three types of platforms (a fourth will be dedicated to commercial vehicles and pick-ups) associated with dedicated modules (electromotor + transmission). So the STLA Small platform will have 400-volt batteries with capacities ranging from 37 to 82 kWh and a maximum range of 500km, an unprecedented 95hp electric motor should accompany this technical foundation, and other more powerful electric motors should follow. The STLA Medium will have batteries that can reach 104 kWh and 700 km of autonomy, the power of the electric motors will be between 170 and 245 hp. As for the STLA Large, which will be able to carry two electric motors to have four-wheel drive (one motor per axle), the power of the electric motors will be between 204 and 449 hp, while the batteries will have a capacity from 101 to 118 kWh. If it is essentially electric bases, the STLA platforms could initially host rechargeable hybrid engines, so as to ensure a smoother transition to electric in 2030.

Tonale and Brennero, first in line

But pending this electric upheaval for the Milanese company, Alfa Romeo continues to sell thermal and now hybrid vehicles such as the simple hybrid engines (130 and 160 HP) that equip the Alfa Romeo Tonale SUV, the latest of the transalpine brand. . This model is not entitled to the STLA Medium but to a platform borrowed from the Jeep Compass. It must be said that the gestation of this new SUV began before the creation of the Stellantis group. As for the future city SUV that we call Brenner (but which could be called Palade) and which should be launched in 2023, it will use the eCMP platform of the Peugeot e-2008. These two models, Tonale and Brennero, are the first of the new Alfa Romeo era that will lead the brand to have six models in 2027, double the current range.

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