Game news Sony PlayStation wants to become “the Nike” of PC gaming, he explained

After so many years of betting only on the success that its home consoles will become essential, Sony PlayStation is progressively turning to the PC, with a drastic increase in the number of games that have or will be published on this medium. And so much to say that both in terms of games and hardware the ambitions are high.

Last month, Sony Electronics announced a full range of PC gaming equipment. Named InZonethe brand caters to the hardcore gamer market, with various monitors and headphoneswhich will likely be accompanied by other equipment in the months and years to come.

InZone: Sony’s other breakthrough in the world of PCs and eSports

The PC is targeted as a priority, but so are all items sold compatible with PS5, for reasons of consistency with the PlayStation brand, which is obviously owned by Sony. With the release of the PlayStation Studios games on PC, which should represent with the mobile half of the outflows by 2025and the launch of the InZone brand, Sony clearly announces its intention to permanently establish itself on PC, and to extend its different brands to other media.

Image management and communication are key elements in this perspective, Sony immediately teamed up with Riot Games for the InZones equipment to be used during the Valorant Champions Tour. They were also monitors and headphones used during EVOwho now owned by Sony.

Mizuno and Nike and as models

Still in the context of the communication campaign, Kazuo Kii, executive vice president, spoke with Nikkei to officially reveal Sony’s intentions. For him, the fact that Sony has long been involved in audio and display production offers a substantial advantage in this market, where hardware is usually designed by PC manufacturers.

There is still no dominant leader among the existing manufacturers. For now, the situation looks more like a “war” landscape. This represents an opportunity for us. Sony is unique in that we come from the television production industry. We are proud of our imaging technology. We can’t wait to show our customers our immersive experience and our realism.

For Kazuo Kii it is therefore a ideal configuration to impose PlayStation and InZone brands on PC. However, it reminds us the primary target audience is not the PlayStation community, but the hardcore PC gamers. It even dares to go further by indicating that the idea brand managers have in mind is to follow the path of Mizuno and Nikebut in eSports.

(Active) is aimed at hardcore PC gamers, not PlayStation users. We will start at the top and learn what the best esports players want. The vision we have in mind is that of Mizuno and Nike, to provide footwear for athletes. You can win cash prizes in eSports. If a monitor’s response time lags slightly, you lose. Sony products will not disappoint those engaged in these grueling battles.


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