Published on March 24, 2023 at 12:59 p.m.
Cosmetic surgery: the government wants to ban all promotion on social networks – © istock /Galina Zhigalova
In a press conference, Bruno le Maire announced his desire to ban advertisements extolling the merits of cosmetic surgery on social networks. Explanations.
For several years, professionals in the world of cosmetic surgery have been asking to regulate certain dubious practices in their environment. For example, fake injectors. These crooked practitioners at unbeatable prices are wreaking havoc, especially among the younger generation. Another problem? Influencers, and more particularly reality TV candidates, who do not hesitate to praise the merits of their new cosmetic surgery to their millions of followers, who are often still minors. We remember the scandal caused by the influencer Maeva Ghennam after promoting the vaginal lift. For Bruno Le Maire, it was urgent to supervise this business with the help of a code of good conduct. In a press conference held this Friday, March 24, the Minister of the Economy recalled his desire to create a legal and legal framework for the activities of influencers, including those based abroad. “France will be the first nation in Europe to put clear rules on the commercial influence sector,” he wrote on his Twitter account a few days ago.
New measures to avoid abuses
Bercy has therefore unveiled several new measures. Among them, the ban on advertising for cosmetic surgery but also the obligation to display the use of a filter or retouching on the content. A way to avoid “the destructive psychological effects”. A decision that echoes the new study published in March by Avisa Partents which points to the role of social networks in the trivialization of aesthetic care and the increase in requests for “low cost acts performed”. Since December, the Ministry of the Economy has launched an online consultation open to everyone. In total, nearly 19,000 people participated by reacting to the dozens of new measures put forward by Bercy. These will be part of a bill tabled by MPs Stéphane Vojetta (Renaissance) and Arthur Delaporte (PS) which will be examined in public session at the National Assembly in the coming days.